2nd IMMAA Topical Forum – Media Management in (Post?)Pandemic Times

It’s my pleasure and honour today to inform you on the International Media Management Association’s (IMMAA) 2nd Virtual Topical Forum: Media Management in (Post?)Pandemic Times. It will take place on November 19th and 20th and will have a lineup of distinctive speakers from academia and industry (and both).

We warmly invite you to this free event (you may want to share the invitation).

Please register here for the event.

In two sessions, we ask the questions: What of the experienced effects during the Covid-19 pandemic will remain? What are the learnings that stay relevant?
Each session will last about 1 to 1 ½ hours and will include four to five presentations and a final discussion.

For the first session on November 19th (5pm CET), we will have the following line-up:
Moderator: Mercedes Medina (Spain)
Speakers:
Maria Elena Gutierrez & José Soto Galindo (Mexico): “The effects of Covid in the Mexican media industry”
Francisco Perez Latre (Spain): “8 managerial takeaways from COVID-19”
Cristobal Benavides (Chile): “Engagement as a key to reconnect with people”
Ana Bizberge (Argentina): “Digital rights in Latin America: measures adopted by governments, companies and civil society during covid-19 Pandemic”

For the second session on November 20th (8am CET), we will have the following line-up:
Moderator: Uwe Eisenbeis (Germany)
Speakers:
Terry Flew (Australia): “Rebooting creativity in hyper-digital times”
Elena Vartanova (Russia): “Business Models of Media Companies in Liquid and Uncertain Times”
Reinhard Kunz (Germany): “Effects of Content Type and COVID-19 Context on Customer Engagement”
Toshiya Jitsuzumi (Japan): “COVID-19 and Japanese Media Market”

Kind regards and looking forward to meeting you virtually on November 19th and 20th!

Castulus Kolo
IMMAA President