The International Media Management Academic Association (IMMAA) invites submissions of theoretical and empirical research papers and case studies on all aspects of media management for its 18th conference, Oct 16-18, 2024, in Santiago de Chile. Hosted by Universidad de los Andes-Chile, the conference aims to bring together academics, senior and early career researchers, and professionals in all areas of media management, new media, economics, corporate communication and related fields. IMMAA strives to be a truly international association and encourages participation from all countries in English and Spanish (official and spoken language of the host country).

The 2024 IMMAA conference theme is: Irruption of Artificial Intelligence (AI): New Challenges and Opportunities for the Media Industry.

In recent years, the irruption of Artificial Intelligence (AI) has been a cross-cutting theme in most industries and the media has been no exception. Academic research has approached this topic from different perspectives: technological, management, financial, editorial, ethical, and creative.

The call of this conference is to present papers that aim to answer the following questions:

• How to apply AI to improve the management of journalistic or entertainment products?
• How to use AI tools to better connect with audiences?
• How do newsrooms use AI to capture attention, create interactivity or generate engagement?
• How does AI enable effectiveness in the newsroom?
• How can fake news be countered?
• How does AI improve storytelling?
• What are the ethical challenges of adopting this AI technology?
• What are the legal challenges in using audience data?

We also welcome topics that engage with the following topics but are not limited to:

• Business models for media and digital media
• Monetization strategies for content
• Audience engagement and measurement
• Social media and its impact on traditional media
• New news products in Social Media
• The role of data and analytics in media decision-making
• Media regulation in the digital age
• The future of media and entertainment industries
• Innovation, media entrepreneurship, and start-ups
• Research and renewed methodological approaches to study and teach media management

Submissions of extended abstracts should be at most seven pages or 2000 words (double space, font 12). The empirical papers should include the research objective and a summary of the conceptual framework, methodological approach, findings, discussion, and limitations.

Submissions of panel proposals should include a 300-word purpose of the panel, abstracts of 300 words for each presentation, and a 100-word short bio of each panelist and the panel organizer/chair.

All submissions will be subject to a double peer-review process. The best conference papers will be invited for publication.

All submissions should be sent to immaa.chile2024@uandes.cl or fcom@uandes.cl.

• Deadline Abstract: May 31, 2024 (extended deadline)
• Notification of acceptance: May 15, 2024
• Deadline and Conference registration fees:
• Registration by June 30: Conference fees of 300 euros
• Registration after June 30: Conference fees of 350 euros.
• Note: The acceptance notification email will provide you with the conference registration details.

About IMMAA

IMMAA (International Media Management Academic Association) is a global association of academics researching critical media management issues to improve the practice and understanding of media markets and institutions. Its diverse international membership fosters and promotes an appreciation for the differences among countries and cultures that contribute to characteristics that differentiate national media markets and shape relationships among them. Past conferences were held in cities that include Chicago, San Francisco, Saarbrücken, New York, Lisbon, Pamplona, Moscow, Seoul, Sao Paulo, Stuttgart, Doha, Morocco, and Porto.

About Universidad de los Andes

Universidad de los Andes (UANDES) is a private university that is ranked second in Chile, behind the major and historic universities (Universidad Católica, private). The School of Communication was created 30 years ago, and in its short existence has become one of the most influential communication programs in Chile. The School of Communication seeks to deepen knowledge in the communication field. It encourages academic dialogue, learning by doing, and the eagerness to serve society. It also aims to be a center of excellence, characterized by its openness to the cultural and moral challenges of society, and its desire to respond to them with innovative solutions. Faculty, alumni and students strive to be pivotal actors in the engagement of the school with society. Located at the foot of the Cordillera de los Andes, large green areas with spaces for teaching and research, academic faculties and university life, sports and recreation, culture, and spiritual assistance, coexist in its 52 hectares. The campus has eight academic buildings: Central, Humanities, Sciences, Library, El Reloj, Mecano, ESE Business School and the complex formed by the Center for Biomedical Research and the Teaching and Simulation Unit (CIB-UDS), which total more than 69,000 built square meters.

We look forward to your participation in this 18th IMMAA conference and welcoming you to Santiago de Chile, Oct. 16-18, 2024.

If you have any questions, please email immaa.chile2024@uandes.cl; or fcom@uandes.cl.