Mercedes Medina

Mercedes Medina is associate Professor at the School of Communication, Marketing and Media Management Department (University of Navarra, Spain). Her teaching and research focuses on media economics, audiovisual markets, competition on pay-TV and media audience research. She is the editor of Communication and Society and member of the editorial board of Palabra Clave, Journalism and Mass Communication Quarterly and Communication and Society, among others.

Medina: “Being part of the executive committee of the IMMA is an opportunity to build a large networking and learn about complementary and new methodologies of research in media economics. The congresses that the IMMA organizes are the perfect atmosphere to exchange insights with colleagues and media executives from other countries, and thus make the influence of this field grow not only in the academic scenario, but also in the media industry. The rest of the members are great friends and that is a huge incentive to work and to deep friendship. I have to thank Mónica Herrero and the rest of the members of the board to give this chance”.