Ilhem Allagui is a Professor in Residence at Northwestern University in Qatar. She received her Ph.D. in Communication Science at the University of Montreal (2006) after securing a Master’s degree in Communication Science from the University of Montreal (2001). Dr. Allagui’s academic experience includes over 15 years of teaching at the University of Montreal in Canada, the American University of Sharjah in the United Arab Emirates, and Northwestern University in Qatar. Dr. Allagui specializes in teaching Integrated Marketing Communication (IMC) courses, particularly public relations, advertising, digital and social media marketing, and strategic research methods. Dr. Allagui has authored “Advertising in MENA Goes Digital” (Routledge, 2019).

Her areas of expertise are developed around Strategic Communication which involves management, marketing, public relations, advertising and creative communication, political communication, and social marketing campaigns. Simultaneously, Dr. Allagui focuses on the adoption of New Media and social transformations. She has published journal articles and book chapters covering corporate Strategic Communications, Big Data, creative economy in the MENA region, digital media and socio-political change particularly in the Arab region.

The Northwestern scholar is also an editorial board member of the International Journal of Communication (ijoc.org) and Internet Histories (Taylor & Francis) and serves the academic community in different roles, including scientific and academic adviser.

Dr. Allagui assumed the role of President-elect of the International Media Management Academic Association in October 2022.

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