The 2019 conference took place in Doha, Qatar
October 4th-6th, 2019
The 2019 conference of the International Media Management Academic Association (IMMAA)
was hosted by Northwestern University in Qatar.
challenge the field needs to better understand both conceptually and for practical application. The conference provides a platform for analysis and discussion of the complexities related to
managing media innovation on the basis of empirical and theoretical contributions pertaining to the conference theme.
perspectives. Papers are encouraged to examine practical examples in case study approaches and
all qualitative and quantitative approaches to research.