The traditional academic conference ”Moscow Readings” which takes place at the Faculty of Journalism, MSU for the seventh time already, was organized this year jointly with IMMAA organization (International Media Management Academic Association). IMMAA is an international academic platform, which unites researchers of media economics and media management from different parts of the world.
During the two days of the conference (September 17 and 18, 2015) scholars from more than fifteen countries (Portugal, Germany, France, Austria, China, Republic of Korea and many others) discussed the state of global and national media markets. The agenda included the issues of media entrepreneurship in the context of mediatization, restructing of the advertising market, developing of public media and changes of media governance.
The conference comprised several plenary meetings, round tables, workshop, poster session, and special sessions in both English and Russian languages. During the meeting devoted to BRICS countries the researchers compared the media systems of this states with some traditional Western models. The open discussion about the development of social media also appeared to be productive. The representatives of media companies and scholars from all around the world tried to understand the place of new media in the field mass communications, and discuss the effects of new media on media business and media consumption. During poster session young researchers and PhD students presented the results of their research work and shared their experience with other participants. Interviews with IMMAA-2015 participants can be viewed here.
Closing the conference, IMMAA’s chairman Prof. Paulo Faustino extended thanks to the Faculty of Journalism. The Dean, Prof. Elena Vartanova mentioned that the conference has become an important event for Russian media studies, which gives Russian and foreign scholars an opportunity to discuss problems of mass communications and journalism in different parts of the world.