Castulus Kolo

Castulus KoloWho am I?

My first academic socialization was as a physicist with a PHD thesis at CERN (Geneva, Switzerland). This was also where I came across the WWW as one of the early users in 1989. Driven by an interest for the diversity of cultures and the solutions they offer to societal challenges I completed an additional PhD in social anthropology at Ludwig-Maximilians-University (Munich, Germany). After that followed a period in consulting and applied research with an international strategy firm and the German Fraunhofer Society in different positions – finally as board member of the latter’s business advisory spin-off. The first internet boom attracted me eventually as a co-director to the corporate venture for a major German newspaper publisher, being responsible for business development. Throughout my management career I continued my academic activities as a lecturer at several universities on innovation management, media and ICT. In 2007 I went back predominantly to academia as professor for media management at the then newly founded Macromedia University (Munich, Germany), where since 2013 I am Vice President for Research & Academic Affairs. My own research is published in international journals and is focused on the preconditions, the diffusion as well as the effects of (media) innovations at the intersection of economy, society and technology.

What does IMMAA mean to you?

Having a rather unusual background, IMMAA was very supportive in giving me access to a scientific community and to knit personal ties therein. I am very grateful for that and happy to contribute now for IMMAA to prosper and welcome new and additional  media management researchers as well as academic teachers. Media management as a very dynamic field requires the kind of open discourse with diverse perspectives characteristic for IMMAA in order to stay up to date when informing decisions in academia as well as in industry, and politics.

Your contribution?

Macromedia is a university of applied sciences with an emphasis on industry relevant teaching. Hence, contributing to a joint understanding of what media management education should aim for and cover in terms of key topics will be a focus of my activities within IMMAA. Given my background I also see as a source for input in my industry relations as well as my experience with technology – the latter being an increasingly important factor in media management.


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