Professor Dr. Reinhard Kunz joined the Department of Media and Technology Management at the Faculty of Management, Economics and Social Sciences at the University of Cologne (Germany) in August 2018. Before his appointment in Cologne, he worked as a Junior Professor for Media Management, Sport Media at the University of Bayreuth (Germany) from 2012 to 2017 and as a Professor for Marketing & Sales in the Department of Business & Management at the Management Center Innsbruck (Austria) from 2017 to 2018. He gained international research experiences at La Trobe University (Australia), Swinburne University of Technology (Australia), and Sacred Heart University (CT/USA).
His research interests are in the fields of Media and Technology Management with a focus on Media Innovation Management. His emphases are Business Model Dynamics, Media and Technology User Behavior, Entertainment Science, and Proactive Decision Making. In addition to theoretical contributions to a wide array of innovation, media, strategic management, and operations research, his studies aim at deriving implications for enterprises, managers, and also individual well-being.
His research results were published in top-tier management and media management journals such as the European Journal of Operational Research, Technological Forecasting and Social Chance, and the Journal of Media Business Studies.