Francisco J. Pérez-Latre (Barcelona, Spain, 1966) is Associate Professor of Journalism and Academic Director of Graduate Programs at the School of Communication of the University of Navarra in its Madrid Campus. He holds a Master of Arts in Marketing Communications/Advertising, Emerson College, Boston (1993) and served as Director of Faculty and Academic Affairs at the Institute of Media and Entertainment, New York (2004-2005). He is Counsel of the Center for Internet Studies and Digital Life (CISDL) at the University of Navarra. He has also worked as Deputy Director of the European Media Management Association (EMMA) and was Member of the Board of the European Foundation for Commercial Communications Education (2009-2013).
He has written ten books, thirty-five book chapters and seventy eight articles about media management, advertising and political communication. Some of his articles have been published in Journal of Media Business Studies, The International Journal on Media Management, Communication & Society and Church, Communication and Culture. He has published chapters with top international publishers like Routledge and Springer. His current research focuses on the humanistic foundations of media management & marketing.
http://orcid.org/0000-0002-9844-3496