Associate Professor at the School of Communication, at the Marketing and Media Management Department (University of Navarra, Spain).

PhD in Communication from the University of Navarra (1995) and Master in Arts in Communication from the University of Westminster in London (1994). Her teaching and research focuses on media economics and media markets, audiovisual companies, competition on pay-TV and media audience research. She is the editor of “Communication and Society” Journal.

She has four recognized research six-year terms. She coordinates the Market Research Group and Communication Companies (GIMEC) and currently she is working on the research project “From the architecture of listening to the social footprint: good practices in content production” (2019-2022) funded by the Spanish Government and is part of the Erasmus + project ” Trust Label: combating Fake News in the digital era” (2019-2021). 

Academic affiliation

Twitter

Google scholar

ORCID