The “Student Day” should be a new way to exchange the idea how to teach media management.

Three international professors (from different countries) gave a mini-lecture in their style with some of the students. Of course IMMAA-attendees are also in the auditorium.

• Risk Management for New Media Ventures
• Measuring Engagement with Editorial Content
• Television Economics and Business Models

 

Many Thanks to Armin Rott, Ed Malthouse and Marco Gambaro for their presentations