Ilhem Allagui is a full Professor at Northwestern University in Qatar. She received her Ph.D. in communication science at the University of Montreal (2006) and her master’s degree in communication science at the University of Montreal (2001). Dr. Allagui’s academic experience includes more than 15 years of teaching at the University of Montreal, Canada, the American University of Sharjah, the United Arab Emirates, and Northwestern University in Qatar. She also has experience working in the advertising and new media industries in Montreal. Allagui specializes in teaching integrated marketing communication (IMC) courses, particularly public relations, advertising, IMC, digital and social media marketing, and strategic research methods. Dr. Allagui authored Advertising in MENA Goes Digital (Routledge, 2019). Her areas of expertise developed around the following research strands: strategic communication on the one hand (that involves management, marketing, public relations, advertising and creative communication, political communication, and social marketing campaigns), and on the other hand, new media adoption and social transformations. She published journal articles and book chapters covering corporate strategic communications in MENA, big data and the creative economy in MENA, and digital media and socio-political change in the Arab region.
Northwestern scholar, Dr. Allagui is an editorial board member of the International Journal of Communication (ijoc.org) and Internet Histories (Taylor & Francis) and serves the academic community in different other roles, including scientific and academic adviser.
Dr. Allagui assumed the role of president-elect of the International Media Management Academic Association in October 2022.

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