Prof. Dr. Uwe Eisenbeis is professor for Media Management and Economics at Hochschule der Medien (Stuttgart Media University) He is member of the Institute for Mobility & Digital Innovation (MODI) and member of the Institute „Creative Industries and Media Society (CREAM)“.

After ten years as a researcher and university teacher for Media and Communications Management as well as for Strategic Management at Saarland University, he took a break in academia and worked as a consultant in the media and publishing industry and as Industry Manager at Google. After 5 Years in the media industry, he joined Stuttgart Media University in 2014 as a Professor for Media Management and Economics. He studied Information Science, Business Administration and Media Psychology.

His research is focused on impacts of technologies on media business models, media value chains and the strategic behavior of media corporations. He is author of many articles and books on various management topics.