Branding the Future: New Insights into Arab Media Strategy

Professors Ilhem Allagui and Mohammed Ibahrine identify four emerging branding models in a special issue of Communication & Society Exploring the Impact of Digital Transformation IMMAA Board Member Ilhem Allagui and Mohammed Ibahrine, both Professors at Northwestern University in Qatar, have published a new study in Communication & Society (University of Navarra, Spain). Their paper, titled “Strategic branding models in …

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