• IMMAA Communication
• May 3, 2026
• Research
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Professors Gregory Ferrell Lowe and Anto Mohsin apply the Hierarchy of Influences model proposed by Pamela Shoemaker and Steven Reese in an insightful analysis of editorial decision-making IMMAA President Gregory Ferrell Lowe and Dr. Anto Mohsin, Professors at Northwestern University in Qatar, recently published a study investigating editorial culture in Qatar in the journal Arab Media & Society. The study …

• IMMAA Communication
• May 1, 2026
• Research
• 0 Comments

Professors Ilhem Allagui and Mohammed Ibahrine identify four emerging branding models in a special issue of Communication & Society Exploring the Impact of Digital Transformation IMMAA Board Member Ilhem Allagui and Mohammed Ibahrine, both Professors at Northwestern University in Qatar, have published a new study in Communication & Society (University of Navarra, Spain). Their paper, titled “Strategic branding models in …