José Miguel Encarnação – President of Macao Portuguese and English Press Association, and José Carlos Matias – Director of Macao Business Magazine

“Transformations and Dynamics in the Middle Kingdom: China Between a Global and Local Perspective”. Organized by Paulo Faustino, Director of the Master’s Degree in Communication and Management of Creative Industries at the University of Porto. China has implemented a unique political and governance strategy, the “one country, two systems” model. Within this framework, China has maintained the core principles of …

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Dr. Christoph Mayer, Partner, Highberg Consultancy (Germany)

“AI in the Newsroom- Where We Really Stand”. Organized by Uwe Eisenbeis, Professor for Media Management and Economics, Stuttgart Media University. AI and its algorithms have made major advancements, enabling new types of content creation. But where does real-world adoption actually stand, in particular in newsrooms? This seminar will provide guidance on how AI adoption in publishing has taken place, …

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Antônio Napoli D’Andréa Neto, Partner and General Director, Kaiser Associates (Brazil)

Organized by Francisco Belda, São Paulo State University (UNESP). Mr. Neto provides an in-depth exploration of the rapid rise in influencer marketing, which has expanded from $6.5 billion in 2019 to a projected $24 billion by 2024. His talk examines the key drivers behind this explosive growth, such as shifts in consumer behavior, the decline of traditional advertising, and the …

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Gregory Ferrell Lowe Elected New President of IMMAA

Dr. Lowe, Professor and Director of Executive Education at Northwestern University Qatar, is an influential scholar in the field of media management and will serve a two-year term, succeeding Dr. Ilhem Allagui The International Media Management Academic Association (IMMAA) is pleased to announce the election of Professor Gregory Ferrell Lowe as its new President. Dr. Lowe succeeds Dr. Ilhem Allagui, …

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Dave Schaeffer, Founder and Chief Executive Officer, Cogent Communications

Organized by Eli Noam, Columbia University. Dave Schaeffer founded Cogent Communications in August 1999 and is the Chief Executive Officer. Under Mr. Schaeffer’s leadership, Cogent has become one of the world’s largest Internet Providers. Mr. Schaeffer has led the efforts of 13 successful acquisitions, propelling Cogent’s originally U.S.-based network into Canada, Europe, Latin America, and Asia-Pacific. Mr. Schaeffer has successfully founded …

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Congreso IMMAA 2024 – Convocatoria de Ponencias (en español)

Universidad de los Andes, Santiago de Chile La International Media Management Academic Association (IMMAA) invita a presentar trabajos de investigación y estudios de caso sobre todos los aspectos de la gestión de medios para su 18ª conferencia, que se realizará del 16 al 18 de octubre de 2024, en la Universidad de los Andes, Santiago de Chile. La conferencia tiene …

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Dr. Paula Miraglia, Publisher of Gama Revista and Founder of the Journalism & Tech Task Force (Brazil)

“Revisiting the Media Industry’s Relationship with Big Tech: Perspectives from the Brazilian Market”. Organized by Francisco Belda, São Paulo State University (UNESP). Around the world, media organizations are facing multiple challenges linked to business models, changing consumer behavior, trust, and its relationship with technology, among many others. Although technology has always held an important place in the establishment and development …

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John Sargent, Former CEO Macmillan Publishers and Executive Vice President of Holztbrinck Publishing Group

“The Economics and Management of Online Book Publishing”. Organized by Eli Noam, Columbia University. The digital revolution drastically transformed all facets of the media sector, often causing industries to trade the proverbial analog dollars for digital pennies.  How can the book publishing industry evolve in a world of new distribution and new formats? What are its opportunities, as well as threats? …

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Xavier Oliver, Former President of Tiempo BBDO Advertising Agency and Professor fo the IESE Business School

“The Paradox of the Content Consumer”. Organized by Mercedes Medina, University of Navarra. The digital market for video is still relatively new, but it is already changing the way people behave. For example, some may wonder why they feel tired and angry after watching a movie that is longer than an hour and a half, yet they are willing to …

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