The 2026 International Media Management Academic Association Conference convenes scholars, researchers and practitioners at a historic crossroads of East and West.
IMMAA invites scholars, researchers, and practitioners to submit paper proposals for the 2026 International Conference in Macau. Situated at the crossroads of Eastern and Western cultures, with historical and contemporary influences from the global North and South, Macau offers a unique setting for scholarly dialogue on media management and economics from a cross-cultural perspective focused on connections, differences, and dynamics.
The conference will facilitate an invigorating exchange of research and thought leadership to expand and mature theory and support development in practice. IMMAA seeks to build lasting bridges between media research traditions in diverse contexts and cultures and encourage university–industry collaboration — with special focus on China and the broader Asian region.
Digital disruption
International corporations and competition
Media platformisation and algorithms
Analytical and generative artificial intelligence
Governance and business models
Cultural, political, and regulatory systems
East–West and North–South perspectives
Special emphasis will be placed on media management and economics research related to China and Asian contexts, encouraging comparative, contextual, and interdisciplinary approaches.
Submissions may address, but are not limited to, the following themes. Dedicated thematic panels on Media Studies in China and Asia will be a featured aspect of the program.
Your abstract should clearly explain:
Submissions must be original and unpublished work.
English is the typical language.
Chinese for select panels focusing on Chinese and Asian media studies.
BENEFICIARY NAME
JOSE MIGUEL GOMES ENCARNACAO OR JOSE MANUEL DA SILVA SIMOES
BENEFICIARY ACCOUNT
9021942252 (EUR)
BENEFICIARY ADDRESS
Estrada de Seac Pai Van, Edf. One Oasis Tower 10, 10/Andar D, Coloane – Macau
BANK NAME
Banco Nacional Ultramarino, S.A.
SWIFT CODE
BNULMOMX
BANK ADDRESS
Av. de Almeida Ribeiro, No. 22, Macau
IMMAA warmly welcomes colleagues from around the world to gather in Macau, China SAR, for an enriching conference experience combining scientific excellence with intercultural dialogue.
Macau is a wonderful, fascinating city that blends Portuguese charm and Chinese culture — cobbled lanes, historic churches and colonial-era buildings in the UNESCO-listed Old Town, Portuguese egg tarts and Macanese fusion, dim sum, Michelin-starred restaurants, skyline views, and tranquil beaches.
(Image: Southwest View Macau Peninsula 2021/Charlie Fong/Wikimedia Commons)