The 2nd edition of IMMAA’s Virtual Topical Forum on Media Management in (Post?)Pandemic Times took place on November 19th and 20th. In two sessions, distinctive speakers from academia and industry (and both) discussed questions such as: What of the experienced effects during the Covid-19 pandemic will remain? What are the learnings that stay relevant?

The videos for the event are available here:

November 19th (whole session):

José Soto Galindo: “The condition of journalism in Mexico”

María Elena Gutiérrez (findings presented by José Soto Galindo): “The effects of Covid-19 in the Mexican media industry”

Francisco Perez Latre: “8 managerial takeaways from COVID-19”

Cristóbal Benavides: “Engagement as a key to reconnect with people”

Ana Bizberge: “Digital rights in Latin America: measures adopted by governments, companies and civil society during covid-19 Pandemic”

 

November 20th (whole session):

Terry Flew: “Rebooting creativity in hyper-digital times”

Elena Vartanova: “Business Models of Media Companies in Liquid and Uncertain Times”

Reinhard Kunz: “Effects of Content Type and COVID-19 Context on Customer Engagement”

Toshiya Jitsuzumi: “COVID-19 and Japanese Media Market”