Book Release: The Business of Media

Mónica Herrero & Steve Wildman (Co-editors), The Business of Media: Changes and Challenges, IMMAA,  Lisbon: MediaXXI/Formalpress, 2015. To buy it Advancement of the state of scholarship on media management is a three-pronged process. The body of knowledge on which media executives and managers can draw grows as: (1) core concepts and analytical frameworks are refined, augmented and occasionally supplemented or …

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The International Media Management Academic Association brings together professors, researchers, and practitioners of media management from around the world. They are linked by a commitment to understand and teach the business of media.
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