Luisa Ribeiro, Chief Financial Officer and member of the Executive Board at Rádio e Televisão de Portugal (RTP)

IMMAA Communication
February 1, 2024
CITI-IMMAA Seminar
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“How Public Service Media can Manage in the Age of Streaming and Online?”

Luísa Ribeiro combines research and managerial experience. On the academic side, she holds a PhD in Finance from the Faculty of Economics of Porto. Having completed executive training courses at Insead, IMD, and Hult Ashridge, she has delved into fundamental research on the evolution of business models within the television industry. Her academic pursuits have included a focused examination of the impact of digital platforms on traditional television business structures.

On the mangerial side, she serves as the Chief Financial Officer and member of the Executive Board at Rádio e Televisão de Portugal (RTP). RTP is the Portuguese public service media organization responsible for 8 television channels, 7 radio stations, and an online platform for live content .

She oversees the following areas as her direct reports: finance, planning and control, human resources, engineering and information systems, commercial operations (covering linear, radio, and online advertising, as well as national and international distribution), procurement, and an RTP Production Center.

Previously, she was a manager at a financial software house and a Partner at a venture capital fund where she played a key role in initiating a portfolio of IT and MedTech companies. She was on the founding team of the telecom and IT venture subsidiary of Sonae, the largest Portuguese conglomerate, and participated in numerous mergers and acquisitions.

Throughout her academic journey she conducted in-depth studies on the audio-visual sector, with published work exploring the cable television industry, advertising dynamics, and media management. She served as a board member of the European Media Management Association (emma).