Francisco Rolfsen Belda is a Brazilian journalist, professor and researcher, with expertise in editorial management, scientific journalism and in the use of digital media and technologies for education and local development. He holds a Bachelor’s degree in Journalism from the Pontifical Catholic University of Campinas, a Masters degree in Communication Sciences from the University of São Paulo (USP) and a Ph.D. in Industrial Engineering, also from USP, with the thesis “A structural model of educational content for interactive digital television”. Prof. Belda is currently an Assistant Professor at the Faculty of Architecture, Arts and Communication (FAAC), at the São Paulo State University (UNESP), where he develops teaching, management, research and community extension activities and serve as the vice-coordinator of the Graduate Program on Media and Technology (PPGMIT). He is also the academic coordinator of Project Credibilidade, the Brazilian chapter of the Trust Project, dedicated to distinguish quality news content from noise in the web. Before joining UNESP, he was the director of a regional newspaper company in the city of Araraquara, having been responsible for the development of its digital platform. Previously, he created, at the Institute of Advanced Studies at USP, in São Carlos, a social communication agency dedicated to improve education in public schools with participatory use of digital media.