Dr. Christoph Mayer, Partner, Highberg Consultancy (Germany)
- IMMAA Communication
- January 16, 2025
- CITI-IMMAA Seminar
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“AI in the Newsroom- Where We Really Stand”. Organized by Uwe Eisenbeis, Professor for Media Management and Economics, Stuttgart Media University.
AI and its algorithms have made major advancements, enabling new types of content creation. But where does real-world adoption actually stand, in particular in newsrooms? This seminar will provide guidance on how AI adoption in publishing has taken place, featuring examples from consulting with over 30 news publishers in Germany, Austria, and Switzerland.
Christoph Mayer is a partner at the media-focused consulting firm Highberg. He is responsible for the Data & AI practice, which develops specialized data solutions for media companies and implements the use of AI in practice. He holds a PhD in computer science from the Karlsruhe Institute of Technology.
This seminar was organized by Uwe Eisenbeis, Professor for Media Management and Economics, Stuttgart Media University.