Dr. Paula Miraglia, Publisher of Gama Revista and Founder of the Journalism & Tech Task Force (Brazil)
“Revisiting the Media Industry’s Relationship with Big Tech: Perspectives from the Brazilian Market”. Organized by Francisco Belda, São Paulo State University (UNESP). Around the world, media organizations are facing multiple challenges linked to business models, changing consumer behavior, trust, and its relationship with technology, among many others. Although technology has always held an important place in the establishment and development …
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Xavier Oliver, Former President of Tiempo BBDO Advertising Agency and Professor fo the IESE Business School
“The Paradox of the Content Consumer”. Organized by Mercedes Medina, University of Navarra. The digital market for video is still relatively new, but it is already changing the way people behave. For example, some may wonder why they feel tired and angry after watching a movie that is longer than an hour and a half, yet they are willing to …
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2012 New York
The 2012 IMMAA Conference took place in New York, USA June 25, 2012“New Media, New Demand Measurement Methodologies” Columbia University, New York Uris Hall 330 Organized by the Columbia Institute for Tele-Information, in collaboration with the Center for Communications at Fordham University. Agenda 9:00am – Panel 1: New Approaches John Lavine, Northwestern University, Welcome from IMMAA Chris Scholz – University of Saarbruecken, by …
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2006 San Francisco
The 2006 IMMAA Conference took place in San Francisco, USA Due to organizational problems IMMAA 2006 could not take place in Beijing (China) as planned. Therefore, the association met in San Francisco during the AEJMC (Assocoation for Education in Journalism and Mass Communication). The meeting was primarily used to discuss organizational issues for the conference in 2007. Another discussion topic was to have …
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