2025 IMMAA Conference

Managing Innovation and Creativity for Sustainability in Media Companies Scholars, Professionals, and Industry Leaders will convene at the American University in Cairo from October 17-19. Dr. Rasha Allam, Chair of the 2025 Conference Organizing Committee and Associate Professor at the American University in Cairo (AUC) Welcome to Cairo: Conference Overview The 19th IMMAA Conference, hosted by The American University in …

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CITI-IMMAA Seminars 2024/2025 Recap

Highlights from a year of monthly seminars on strategy, management, and policy in global media hosted by the Columbia Institute for Tele-Information (CITI) at Columbia University in NYC in partnership with IMMAA CITI at Columbia University continued its partnership with IMMAA to produce a series of monthly seminars this academic year, providing a platform for dialogue, exchange, and insight on …

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Empowering Media Innovation: Highlights from the 22nd emma Conference in Rome

Members of the emma board at LUISS Business School, Villa Blanc, Rome Scholars gather at LUISS Villa Blanc to tackle sustainable, human-centered solutions, explore global synergies, and address the growing impact of AI in media management The 22nd annual conference of the European Media Management Association (emma) took place in Rome in June 2025, gathering a vibrant community of media …

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Book Release: Media Engagement — Connecting with Audiences in Media Markets

Co-editors Mercedes Medina (University of Navarra, Spain) and David Kimber (Universidad de los Andes, Chile) A landmark book edited by Dr. Mercedes Medina and Dr. David Kimber and published by Routledge features perspectives from IMMAA board members A Global Perspective on Connecting with Audiences The IMMAA community will be interested to read “Media Engagement: Connecting with Audiences in Media Markets,” …

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Academic Profile in Media Management: Richard Gershon 

Richard Gershon: innovating business strategy, telecommunications, and digital media through decades of research and teaching experience In a new edition of “Digital Media and Innovation”, Rick Gershon, a distinguished Western Michigan University professor, draws on decades of research and teaching experiences to illuminate the evolving strategies shaping modern media, telecommunications, and digital business. Professor Richard Gershon is a leading scholar …

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Global Voices at WMEMC 2025: Reflections from Warsaw

Insights from Gillian Doyle and Anna Jupowicz-Ginalska on key takeaways from the World Media Economics and Management Conference (WMEMC), held in Poland in May 2025 The 2025 World Media Economics and Management Conference (WMEMC) convened in Warsaw, Poland, in May and brought together media researchers and professionals from around the world to present research, exchange ideas, and discuss pressing challenges …

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