To discuss the changes, challenges and chances of the different media branches and to find answers to the fundamental questions, IMMAA 2007 was focused on five different aspects of the media. Participants / Topics Starting Point Media Trends Session 1 – Goals and Leadership Media management is the process of running a media business. Therefore it deals with media management …
Continue ReadingThe 2005 IMMAA Conference took place in Chicago, USA June 19-23, 2005 In 2005 IMMAF met again in Chicago/IL. The topics of the conference In order that the organizational structure expands and the amount of work increases, IMMAF changed the name from International Media Management Academic Forum to the International Media Management Academic Association in its third year of existence. This change …
Continue ReadingThe 2004 IMMAA Conference took place in Chicago, USA May 17th-20th, 2004 Welcome to the first International Media Management Academic Forum! It all starts with an email by John Lavine: “I am writing you with good news. On May 17th to May 20th, the first International Media Management Academic Forum will take place in Evanston, IL. The responses to our email last …
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The International Media Management Academic Association brings together professors, researchers, and practitioners of media management from around the world. They are linked by a commitment to understand and teach the business of media.
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