The 2022 IMMAA annual conference was held in Porto, Portugal, from Oct 20-22, 2022, in person, with online sessions. Hosted by the Faculty of Arts and Humanities of the University of Porto, the conference welcomed a community of eminent scholars, professionals, and early-career academics, including Ph.D. students.
Along with previous IMMAA conferences, the Porto conference’s emphasis remains on media management; sessions addressed topics like media innovation, business sustainability, and societal value.

In this picture, Eli Noam, Eli Noam, Director of CITI/Columbia University; Steve Wildman, Michigan State University; Castulus Kolo, President of Macromedia University; Richard Gershon, Western Michigan University, Christian Zabel, Schmalenbach School of Business and Economics, and Luísa Ribeiro, Radio Television of Portugal Executive board member discussing media innovation.

Another session discussed media work, creative products, and intangible assets for sale to other organizations.

In this picture, Terry Flew, Sydney University; Steve Wildman, Michigan State University; Ingrid M. Tolstad, Oslo Metropolitan University; Harald Rau, Ostfalia University of Applied Sciences; and Mario Augusto, RTP – Journalist/Radio Television of Portugal, discussing the valuation of media companies in times of NFTs and intangible assets.

The keynote talk by Noam Eli addressed innovation, VR, and the Metaverse. While the Metaverse era might be near enough, the media community would have to rise to challenges, including the oculus, relevant content, business models, and regulation.

At the Porto Hub Innovation, conference participants engaged with local entrepreneurs in conversations about entrepreneurship, creative industries, and regional development.

Several sessions discussed topics like digital migration of audiences, media platforms, ecosystems, and strategies for audience engagement,

At the gala dinner, the IMMAA board welcomed the new chairwoman of the board and IMMAA’s new president-elect, Ilhem Allagui, Northwestern University in Qatar. The board warmly thanked the exiting president Castulus Kolo, Macromedia University, Munich, for his service and leadership in guiding IMMAA through challenging times, keeping the network engaged and connected during the pandemic times.

The incoming president, Ilhem Allagui, expressed her gratitude to the board members, her commitment to the development of the IMMAA community, and her aim to facilitate interactions with media management professionals and academics from various places, including regions from Latin America, Asia, and Africa.

She announced that the next IMMAA conference location will be held in Ifrane, Morocco, and hosted by Al Akhawayn University in Ifrane (AUI), Morocco, from Oct. 19-21. Mark your calendars!