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2012 New York

The 2012 IMMAA Conference took place in New York, USA June 25, 2012“New Media, New Demand Measurement Methodologies” Columbia University, New York Uris Hall 330 Organized by the Columbia Institute for Tele-Information, in collaboration with the Center for Communications at Fordham University. Agenda 9:00am – Panel 1: New Approaches John Lavine, Northwestern University, Welcome from IMMAA Chris Scholz – University of Saarbruecken, by …

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2007 Saarbrücken

To discuss the changes, challenges and chances of the different media branches and to find answers to the fundamental questions, IMMAA 2007 was focused on five different aspects of the media. Participants / Topics Starting Point Media Trends Session 1 – Goals and Leadership Media management is the process of running a media business. Therefore it deals with media management …

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2006 San Francisco

The 2006 IMMAA Conference took place in San Francisco, USA Due to organizational problems IMMAA 2006 could not take place in Beijing (China) as planned. Therefore, the association met in San Francisco during the AEJMC (Assocoation for Education in Journalism and Mass Communication). The meeting was primarily used to discuss organizational issues for the conference in 2007. Another discussion  topic was to have …

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2005 Chicago

The 2005 IMMAA Conference took place in Chicago, USA June 19-23, 2005 In 2005 IMMAF met again in Chicago/IL. The topics of the conference  In order that the organizational structure expands and the amount of work increases, IMMAF changed the name from International Media Management Academic Forum to the International Media Management Academic Association in its third year of existence. This change …

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2004 Chicago

The 2004 IMMAA Conference took place in Chicago, USA May 17th-20th, 2004 Welcome to the first International Media Management Academic Forum! It all starts with an email by John Lavine:  “I am writing you with good news.  On May 17th to May 20th, the first International Media Management Academic Forum will take place in Evanston, IL. The responses to our email last …

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