2025 IMMAA Conference in Cairo, Egypt
Managing Innovation and Creativity for Sustainability in Media Companies In today’s high velocity digital media markets and accelerating AI revolution, competence in management and leadership are critical success factors. It is especially important to develop mastery in leveraging creativity as a strategic resource for strengthening competitive advantages in company processes, products, market relationships, and business models. The complexity of digital …
Continue Reading
Francisco J. Pérez-Latre, Professor of Journalism, Univeristy of Navarra
“Trust in Media Today” This seminar was organized by Mercedes Medina Laverón, Professor of Marketing and Communications at University of Navarra. Register by Clicking Here. Professor Pérez-Latre will address the declining levels of trust in media, exploring several key factors that contribute to this phenomenon. The discussion will include an analysis of the digital revolution, the economic challenges encountered by media organizations, …
Continue Reading
José Miguel Encarnação – President of Macao Portuguese and English Press Association, and José Carlos Matias – Director of Macao Business Magazine
“Transformations and Dynamics in the Middle Kingdom: China Between a Global and Local Perspective”. Organized by Paulo Faustino, Director of the Master’s Degree in Communication and Management of Creative Industries at the University of Porto. China has implemented a unique political and governance strategy, the “one country, two systems” model. Within this framework, China has maintained the core principles of …
Continue Reading
Dr. Christoph Mayer, Partner, Highberg Consultancy (Germany)
“AI in the Newsroom- Where We Really Stand”. Organized by Uwe Eisenbeis, Professor for Media Management and Economics, Stuttgart Media University. AI and its algorithms have made major advancements, enabling new types of content creation. But where does real-world adoption actually stand, in particular in newsrooms? This seminar will provide guidance on how AI adoption in publishing has taken place, …
Continue Reading
Antônio Napoli D’Andréa Neto, Partner and General Director, Kaiser Associates (Brazil)
Organized by Francisco Belda, São Paulo State University (UNESP). Mr. Neto provides an in-depth exploration of the rapid rise in influencer marketing, which has expanded from $6.5 billion in 2019 to a projected $24 billion by 2024. His talk examines the key drivers behind this explosive growth, such as shifts in consumer behavior, the decline of traditional advertising, and the …
Continue Reading
Gregory Ferrell Lowe Elected New President of IMMAA
-
IMMAA Communication
-
October 29, 2024
-
IMMAA, News
-
0 Comments
Dr. Lowe, Professor and Director of Executive Education at Northwestern University Qatar, is an influential scholar in the field of media management and will serve a two-year term, succeeding Dr. Ilhem Allagui The International Media Management Academic Association (IMMAA) is pleased to announce the election of Professor Gregory Ferrell Lowe as its new President. Dr. Lowe succeeds Dr. Ilhem Allagui, …
Continue Reading
Dave Schaeffer, Founder and Chief Executive Officer, Cogent Communications
Organized by Eli Noam, Columbia University. Dave Schaeffer founded Cogent Communications in August 1999 and is the Chief Executive Officer. Under Mr. Schaeffer’s leadership, Cogent has become one of the world’s largest Internet Providers. Mr. Schaeffer has led the efforts of 13 successful acquisitions, propelling Cogent’s originally U.S.-based network into Canada, Europe, Latin America, and Asia-Pacific. Mr. Schaeffer has successfully founded …
Continue Reading
Congreso IMMAA 2024 – Convocatoria de Ponencias (en español)
Universidad de los Andes, Santiago de Chile La International Media Management Academic Association (IMMAA) invita a presentar trabajos de investigación y estudios de caso sobre todos los aspectos de la gestión de medios para su 18ª conferencia, que se realizará del 16 al 18 de octubre de 2024, en la Universidad de los Andes, Santiago de Chile. La conferencia tiene …
Continue Reading
Dr. Paula Miraglia, Publisher of Gama Revista and Founder of the Journalism & Tech Task Force (Brazil)
“Revisiting the Media Industry’s Relationship with Big Tech: Perspectives from the Brazilian Market”. Organized by Francisco Belda, São Paulo State University (UNESP). Around the world, media organizations are facing multiple challenges linked to business models, changing consumer behavior, trust, and its relationship with technology, among many others. Although technology has always held an important place in the establishment and development …
Continue Reading
Dr. Jonas Föhr and Florian Schmitt, Strategic management Consultants at Suedwestrundfunk (Germany)
“Understanding Today to Plan for Tomorrow: How a German Public Service Media Company Applies Strategic Foresight to Prepare for Tomorrow”. Organized by Uwe Eisenbeis, Stuttgart Media University.
Continue Reading
