Understanding and teaching the business of media around the world

IMMAA (International Media Management Academic Association) is a consortium of academic researchers, international professors, attendees and affiliates, and academic institutions all connected around the subject of Media Management.

The main goal of IMMAA network is developing an international research on Media Management, towards  students and professionals placed in this field of interest, moreover to organize conferences, workshops and to divulge scientific publications on the subject.

The formal initiative took place in 2012, when an executive committee constituted by Eli Noam (Colombia University), Paulo Faustino (Porto University) the chairman of IMMAA meeting that took place in Lisbon (Portugal), John Lavine (Northwestern University) and Christian Scholz (Saarland University) gathered with a common view of creating a permanent and synergistic structure for future projects.

Though, informally, the project germinated far before, since 2004, when John Lavine (Dean of Medill School of Journalism and former director of the Media Management Center, of Northwestern University, Chicago) started the IMMAF (International Media Management Academic Forum).

By then, all the activities related to the present IMMAA were held in Chicago at the Kellogg School of Management. And, between 2006 and 2007, a small meeting took place in San Francisco as part of the AEJMC (Association for Education in Journalism and Mass Communication), so as in Saarbücken, Germany, and a specialized workshop was held in Colombia University in New York.

Participants of the 2019 IMMAA Conference, in Doha, Qatar