IMMAA Conference in Seul, Korea, 27-30 October 2016 

Disruption In Media Industries: Management And Education Challenges

Organised and hosted by: Korea University, School of Media and Communication and Korea Media Management Association

27 – 30 October 2016

Dealing with Disruption in Media Markets

While the range of topics addressed at the IMMAA’s 2016 Annual Conference in Seoul may be as broad as the issues that must be addressed by managers and policy makers in media markets, the 2016 conference will focus especially on the implications of disruption in media markets for management strategy and educational practice.

For more information please see Call for Papers.

CfP: Westminster Papers in Communication and Culture Special Issue on Media Economics and Media Management

Call for Papers: Managing Disruptiveness As the New Normal

The whole notion of a ‘media company’ is undergoing reconceptualization. While the future of media and of media professions are being questioned, studies on media management and media business observe the practicalities of media transformations. In a changing digital realm finding the right business model is only one of many riddles to be solved by media managers who usually pay little attention to theory. On the other hand, involvement in media management makes one an active learner, considering the pace of changes. In this regard modern research on media management is doubly challenged: at first, scholarship needs to keep pace with current changes, and second, theory if it is to have tangible impact needs to be adaptable to the needs and attention spans of those in the industry.

In this issue we will focus on anything from strategic change and innovation on a par with culture alongside studies on technology, audience and leadership. However, to narrow things down, we will look at current media management practices from the angle of disruption.

A report by the McKinsey Global Institute in 2013[1] predicted that the top four of 12 technologies that would ‘transform life, business and the global economy’ in the next decade were media technologies: namely mobile internet; the automation of knowledge work; the internet of things; and the cloud, underlining the importance of academic studies that take disruption as a central concern.

Seen in the dimension of the market space sphere of global media markets, disruptiveness is relative. What is disruptive for the incumbents may be the normality for the innovators. For example what the New York Times may now be struggling to cope with is what the Huffington Post may thrive on. In the Web 2.0 and mobile era when media technology has enabled the audience to come into play as never before, this relativity has become even more complicated. With the ubiquity of innovative technology, disruptiveness may have become the “new normal” of the media industries. If so, managing disruptiveness will become the normality of media management.

This issue of WPCC examines these issues from a variety of perspectives: incumbents, innovators, and/or audiences. We also welcome proposals covering different national markets or with an international dimension.

Topics may include, but are not limited to:

  • Audiences and consumption
  • Changes to revenue models and general issues of newsroom sustainability
  • Amateurs vs. professionals: the new kinds of news providers and the multiplatform traditional media
  • Public service media management in the digital age
  • The management of creativity
  • Rebranding strategies of traditional media
  • Innovative approaches to advertising
  • Non-profit news
  • Paying for news online
  • Political economy of media concentration: incumbents v. startups

Proposal deadline: 15 January 2016 (new deadline)

Deadline for full text submission: 1 June 2016 (new deadline)

For submissions go to Submissions: or send direct to

[1] Disruptive technologies: Advances that will transform life, business, and the global economy, McKinsey and Company, May 2013

Master in Journalism – ESCS (Cape Verde)

Paulo Faustino with students of the Master in Journalism‬ of the Escola Superior de Comunicação Social in Cape Verde (one of the exceptional African countries regarding media pluralism). The Master’s Degree in Journalism is one more effort and opportunity for media professionals to get qualifications, including organization and management for media companies.


Book Release: The Business of Media

Mónica Herrero & Steve Wildman (Co-editors), The Business of Media: Changes and Challenges, IMMAA,
 Lisbon: MediaXXI/Formalpress, 2015.
To buy it

Advancement of the state of scholarship on media management is a three-pronged process. The body of knowledge on which media executives and managers can draw grows as: (1) core concepts and analytical frameworks are refined, augmented and occasionally supplemented or replaced by new ideas that better explain the roles of media in their larger economic and societal contexts; (2) Rigorous empirical analysis probes the limitations of current understanding and raises new questions; and (3) Grounded case studies extract knowledge through theoretically informed observation of situations and processes that are too complex and multi-faceted for more tightly controlled statistical analyses but still are too rich in their potential to contribute to knowledge to ignore.