Paulo Faustino with students of the Master in Journalism of the Escola Superior de Comunicação Social in Cape Verde (one of the exceptional African countries regarding media pluralism). The Master’s Degree in Journalism is one more effort and opportunity for media professionals to get qualifications, including organization and management for media companies.
Mónica Herrero & Steve Wildman (Co-editors), The Business of Media: Changes and Challenges, IMMAA,
Lisbon: MediaXXI/Formalpress, 2015.
Advancement of the state of scholarship on media management is a three-pronged process. The body of knowledge on which media executives and managers can draw grows as: (1) core concepts and analytical frameworks are refined, augmented and occasionally supplemented or replaced by new ideas that better explain the roles of media in their larger economic and societal contexts; (2) Rigorous empirical analysis probes the limitations of current understanding and raises new questions; and (3) Grounded case studies extract knowledge through theoretically informed observation of situations and processes that are too complex and multi-faceted for more tightly controlled statistical analyses but still are too rich in their potential to contribute to knowledge to ignore.
The traditional academic conference ”Moscow Readings” which takes place at the Faculty of Journalism, MSU for the seventh time already, was organized this year jointly with IMMAA organization (International Media Management Academic Association). IMMAA is an international academic platform, which unites researchers of media economics and media management from different parts of the world.
During the two days of the conference (September 17 and 18, 2015) scholars from more than fifteen countries (Portugal, Germany, France, Austria, China, Republic of Korea and many others) discussed the state of global and national media markets. The agenda included the issues of media entrepreneurship in the context of mediatization, restructing of the advertising market, developing of public media and changes of media governance.
The conference comprised several plenary meetings, round tables, workshop, poster session, and special sessions in both English and Russian languages. During the meeting devoted to BRICS countries the researchers compared the media systems of this states with some traditional Western models. The open discussion about the development of social media also appeared to be productive. The representatives of media companies and scholars from all around the world tried to understand the place of new media in the field mass communications, and discuss the effects of new media on media business and media consumption. During poster session young researchers and PhD students presented the results of their research work and shared their experience with other participants. Interviews with IMMAA-2015 participants can be viewed here.
Closing the conference, IMMAA’s chairman Prof. Paulo Faustino extended thanks to the Faculty of Journalism. The Dean, Prof. Elena Vartanova mentioned that the conference has become an important event for Russian media studies, which gives Russian and foreign scholars an opportunity to discuss problems of mass communications and journalism in different parts of the world.