The Business of Media: Change and Challenges – by Mónica Herrero and Steve Wildman

Advancement of the state of scholarship on media management is a three-pronged process. The body of knowledge on which media executives and managers can draw grows as: (1) core concepts and analytical frameworks are refined, augmented and occasionally supplemented or replaced by new ideas that better explain the roles of media in their larger economic and societal contexts; (2) Rigorous empirical analysis probes the limitations of current understanding and raises new questions; and (3) Grounded case studies extract knowledge through theoretically informed observation of situations and processes that are too complex and multi-faceted for more tightly controlled statistical analyses but still are too rich in their potential to contribute to knowledge to ignore. All three prongs are represented in this edited volume, which draws on the best of the new research and thinking showcased at the Annual Conference of the International Media Management Academic Association held during October 24-25, 2014 in Pamplona, Spain. The book’s 10 chapters are organized into three main sections that move, respectively, from a high level focus on core principals and fundamental challenges to effective management, to more narrowly focused research (but with generalizable findings) on solutions to concrete and specific problems faced by media firms trying to improve their results from the services and products they offer, to case studies of market-level change in three very different political and economic environments.

Available here: http://www.mediaxxi.com/loja/the-business-of-media-change-and-challenges-2/?lang=en

Workshop on Media Business Models

At our IMMAA Moscow Workshop on Media Business Models, we talked about “taking our collective insights to a new level”. As some of you know already, we therefore are planning a specific workshop at our next IMMAA-conference to that topic, which will take place in
SEOUL, KOREA, 27 – 30 October 2016.

Our basic question:

Where is money coming from to support organisations and individuals that create content? 

Please, respond to the Call For Paper (published ->here) and help us to arrange our second workshop on Media Business Models: We will go together over the revised manuscripts from the Moscow-Conference and look at new papers.

To answer this question, please search your observations in your region and globally. Take into account all the public, private, philanthropic, religious, for-profit, non-profit and other sources of financing you’ve observed. Also, the sources you report can be from any one of those sources, or they can be a mixture of them.

If you have any other ideas about how to pursue this topic, or if you have any questions, please let us now.

All the best!

Chris and John